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It has been found that cybercrimes and threats to women online are rising by the day, so that they are the prime targets of some sensitive crimes like revenge pornography and sextortion. Reasons causing this are not only economical, but also social and cultural, that prevent women from using the internet and issues like trolling that pop up when one uses it too often. With the development of a more advanced and digital age , it is of paramount importance to break this gender divide and create awareness among internet users, to help curb the threats and problems associated with the internet and its usage, and also pave a path to reap the benefits of these great technological advancements.

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Introduction- Social media platforms serve as an ideal breeding ground for cybercrime. A new fraud called ‘WhatsApp Pink’ has emerged, promising new features and an improved UI. Several law enforcement and government agencies have already issued severe caution against the program, which is used to hack mobile phones and steal personal information.


What is a pink WhatsApp Scam?

WhatsApp is on a roll with new features, but the messaging app is also experiencing an increase in a new type of scam. The WhatsApp Pink scam, as it is known, is gaining steam. Police and government organisations in several states, including Mumbai, Kerala, and Karnataka, have warned about the scam. A North Region cybercrime wing tweet warned, “WHATSAPP PINK – A Red Alert for Android Users.” The government’s cybersecurity organisations have warned about the rise in pink WhatsApp scams.

Scammers and hackers target WhatsApp users with fake messages via the network in this scam. According to reports, the message contains a link directing users to download WhatsApp Pink, a bogus messaging program. According to sources, scammers are targeting many people with the promise that the next version will have a better interface and additional features.

The application also steals critical financial information such as OTP, bank account information, and contact information. When people open the link, harmful software is installed on their mobile phones, and scammers get access to the phones. The user may even lose access to their phone by downloading the app.


According to the advisory

The news about ‘New Pink Look WhatsApp with extra features’ recently circulating among WhatsApp users is a hoax that can lead to hacking of your mobile through malicious software.” It is uncommon for fraudsters to devise new tricks and methods to entice naive consumers into falling into their trap and committing cyber fraud. It is the users’ responsibility to be Aware, Alert, and Attentive to these types of frauds in order to be safe and secure in the digital world.”

The link that is present in the message, according to a notice from the police, is a phishing effort. By clicking the link, the user runs the risk of having their device compromised, which might allow scammers to steal their device information or use it without their permission.

Users run the possibility of suffering negative outcomes if they click the Pink WhatsApp link, as the Mumbai Police have warned. These dangers include financial loss, identity theft, spam attacks, unauthorised access to contact information and saved images, and even total loss of control over mobile devices.


Guidelines against the Scam-

  • If a user has installed the fake WhatsApp, the authorities have instructed that they uninstall it immediately by going into the mobile settings, selecting WhatsApp with the pink logo in Apps, and then uninstalling it.
  • Users have been advised to exercise caution when clicking links from untrustworthy websites unless they have previously verified their legitimacy. Users are advised to only download and update software from reliable sites such as the official Google Play Store, the iOS App Store, and so on.
  • individuals using the site have been told not to send any links or communications to other persons until they have received proper authentication or verification.
  • To avoid misuse, users are advised not to disclose any personal or financial information, including passwords, login information, and credit or debit card information, to anybody online. Furthermore, in order to defend themselves against fraud attempts, users are encouraged to stay up to date on the most recent news and changes in order to be informed and careful about cybercriminal activities.


Why do Scammer target WhatsApp –

 WhatsApp is the world’s most popular messaging service; it can reach out to considerably more prospective victims than it could with another tool. A scammer’s victims are almost certainly using WhatsApp. If all their victims are in one app, the criminal can easily handle their activities.



WhatsApp users may reduce their chances of being victims of the pink WhatsApp scam significantly by following the guidelines issued by the advisory. WhatsApp has become the primary target for scams, as there is a large number of the population using WhatsApp so it will be easy for the Scammer to steal critical personal information and target another victim through WhatsApp. The pink WhatsApp Scam is exactly like it.





 Author:Himanshi Singh,Associate, Policy & Advocacy team