Google Play has announced its new policy which will ensure trust and transparency on google play by providing a new framework for developer verification and app details. The new policy requires that new developer accounts on Google Play will have to provide a D-U-N-S number to verify the business. So when an organisation will create a new Play Console developer account the organisation will need to provide a D-U-N-S number. Which is a nine-digit unique identifier which will be used to verify their business. The new google play policy aims to enhance user trust. And the developer will provide detailed developer details on the app’s listing page. Users will get to know who is behind the app which they are installing.
Verifying Developer Identity with D-U-N-S Numbers
To boost security the google play new policy requires the developer account to provide the D-U-N-S number when creating a new Play Console developer account. The D-U-N-S number assigned by Dun & Bradstreet will be used to verify the business. Once the developer creates his new Play Console developer account by providing a D-U-N-S number, Google Play will verify the developer’s details, and he will be able to start publishing the apps. Through this step, Google Play aims to validate the business information in a more authentic way.
If your organisation does not have a D-U-N-S number, you may check on or request for it for free on this website (https://www.dnb.com/duns-number/lookup.html). The request process for D-U-N-S can take up to 30 days. Developers are also required to keep the information up to date.
Building User Trust with Enhanced App Details
In addition to verifying developer identities in a more efficient way, google play also requires that developer provides sufficient app details to the users. There will be an “App Support” section on the app’s store listing page, where the developer will display the app’s support email address and even can include their website and phone number for support.
The new section “About the developer” will also be introduced to provide users with verified identity information, including the developer’s name, address, and contact details. Which will make the users more informed about the valuable information of the app developers.
Key highlights of the Google Play Policy
- Google Play came up with the policy to keep the platform safe by verifying the developers’ identity and it will also help to reduce the spread of malware apps and help the users to make confident informed decisions about the apps they download. Google Play announced the policy by expanding its developer verification requirement to strengthen Google Play as a platform and build user trust. When you create a new Play Console Developer account and choose organisation as your account type you will now need to provide a D-U-N-S number.
- Users will get detailed information about the developers’ identities and contact information, building more transparency and encouraging responsible app development practices.
- This policy will enable the users to make informed choices about the apps they download.
- The new “App support” section will provide enhanced communication between users and developers by displaying support email addresses, website and support phone numbers, streamlining the support process and user satisfaction.
Timeline and Implementation
The new policy requirements for D-U-N-S numbers will start rolling out on 31 August 2023 for all new Play Console developer accounts. The “About the developer” section will be visible to users as soon as a new app is published. and In October 2023, existing developers will also be required to update and verify their existing accounts to comply with the new verification policy.
Google Play’s new policy will aim to enhance the more transparent app ecosystem. This new policy will provide the users with more information about the developers. Google Play aims to establish a platform where users can confidently discover and download apps. This new policy will enhance the user experience on google play in terms of a reliable and trustworthy platform.
Author: Neeraj Soni, Intern – Policy & Advocacy team, CyberPeace Foundation